Services

Meadow Lane Media leverages significant executive-level expertise and competence through short- and longer-term consulting arrangements in collaboration with clients to help them maintain and extend high-performance business results. We offer an assortment of services, as briefly outlined below, custom tailored to each client to produce the highest possible return on their consulting dollar investment. Please contact us to learn how we might help you meet or exceed your goals in today’s increasingly cost-constrained and highly competitive business environment.

For Publishers

  • Train sales representatives in performance-oriented client relationships
  • Develop effective and compelling advertiser proposals
  • Generate qualified prospecting lists
  • Solicit core business decision makers
  • Optimize client and agency media strategies
  • Produce effective key product offering oral and written presentations
  • Maintain and enrich existing client relationships

For Established and Start Up Companies

  • Develop and implement communication strategies
  • Evaluate and recommend strategic marketing partner opportunities
  • Establish, maintain, or enhance customer relations programs
  • Research, evaluate, and recommend current and future media developments
  • Identify and evaluate potential external collaborative partnerships
  • Screen, contact, and evaluate new print and online media opportunities

For Advertising Agencies

  • Identify and evaluate strategic media opportunities
  • Develop and present media selection rationales
  • Help refine and extend new business strategies
  • Identify, cultivate, and enable agency presentations to key advertiser decision makers
 

“When my rep is out for an extended period of time, a couple of things can happen. Many times the National Sales Manager takes over, and that person is usually very busy, and also not necessarily tuned in to our business needs. Often, another rep will take on the accounts, and as they are not being paid for any business they bring in, they typically work on their own accounts first, and tend to get back to us later. So, with someone dedicated to important pieces of business, we’d naturally get the better service we think we deserve.”

– Media Director, Large Advertising Agency, Los Angeles, CA